Public speaking isn’t exactly everyone’s favorite pastime. Whether you have stage fright, experience trouble crafting speeches, or simply prefer one-on-one conversations, I understand your hesitance to stand in front of a crowd to talk. However, in the business world, chances are you will be required to speak in front of a group at some point. […]
Public Speaking 101: Tips for Giving an Effective Speech Read More »
These are often discussed as separate topics, but I really believe disaster planning and succession are very much intertwined. Business owners and management need to have plans in place to cover a wide array of situations: Interruption of business (i.e., bad weather, loss of power, supply chain problems, loss of major customers etc.). Sudden illness
MANAGEMENT – Disaster/Succession Planning Read More »
One of the most difficult things for most people to do is negotiate. It’s not something we’re born knowing how to do. It’s a learned behavior. Often people mistake negotiation for a “winner takes all” result that is not in touch with reality. At its core negotiation is nothing more than 2 parties acknowledging their
Mastermind Sales: Negotiation Techniques – Plan Your Strategy Read More »
Have you noticed these little guys are showing up in lots of places? It’s no wonder. Although they have been underused for years, they are little powerhouses. Used correctly they can drive interest in you, your products, and your business. Take a few minutes and learn about them! “QR” by the way, stands for “Quick Response”.
THE LITTLE QR CODE THAT COULD! Read More »
Business location is critical in having a successful endeavor. For retailers, putting your business in the wrong place can cause you to spend enormous amounts of advertising dollars to attract customers. If your business is B2B, you may think location is not important, but that’s not true. Let’s examine this a bit more. Retailers A
Marketing/Discoverability/Location, Location, Location Read More »
The first rule of marketing is discoverability. It comes down to this: If they don’t know about your products, services, or YOU, they can’t do business with you. All the work in unique product design, beautiful store fixtures, excellent training, logos and branding mean nothing if you can’t be found. So, how is that accomplished?
Marketing Basics – Discoverability Read More »
I hear it all the time. “I just keep a list of email addresses, and do a blast-send from Outlook.” There are some compelling reasons to re-think this strategy, especially for small businesses and nonprofits. First of all, and worst of all, you’re breaking the law. Really? Yes. The CAN-SPAM act regulates the use of email
Why Use An Email Marketing Service (Such As Constant Contact)? Read More »
So, I’m really humbled with this. When SEMA approved my proposals to speak at SEMA 2015, I was excited and hopeful. When they notified me I was scheduled for Tuesday, I was… well… disappointed. Tuesday? 10 AM? The SEMA Show opens at 9 AM on Tuesday. I had no hope that I would have ANYONE
SEMA 2015 Seminars Read More »
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