Category Archives: Marketing

Website Design for 2017 and Beyond

I often mention this in my seminars and newsletters, but it bears repeating.  Website “flavor” changes over time.  If you look back at 1990’s websites, and move forward into 2000, 2005, 2010, and now today you’ll see a marked difference in layouts, design elements, etc. What is...
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Marketing Basics – Discoverability

The first rule of marketing is discoverability.  It comes down to this:  If they don’t know about your products, services, or YOU, they can’t do business with you.  All the work in unique product design, beautiful store fixtures, excellent training, logos and branding mean nothing if you...
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