Website Design for 2017 and Beyond

I often mention this in my seminars and newsletters, but it bears repeating.  Website “flavor” changes over time.  If you look back at 1990’s websites, and move forward into 2000, 2005, 2010, and now today you’ll see a marked difference in layouts, design elements, etc. What is...
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Marketing Basics – Discoverability

The first rule of marketing is discoverability.  It comes down to this:  If they don’t know about your products, services, or YOU, they can’t do business with you.  All the work in unique product design, beautiful store fixtures, excellent training, logos and branding mean nothing if you...
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SEMA 2015 Seminars

So, I’m really humbled with this.  When SEMA approved my proposals to speak at SEMA 2015, I was excited and hopeful.  When they notified me I was scheduled for Tuesday, I was…well…disappointed.  Tuesday?  10 AM?  The SEMA Show opens at 9 AM on Tuesday.  I had no...
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VW How Could You?

News yesterday that VW knowingly installed software in their diesel vehicles that allowed them to spew pollutants but turned the vehicles into “clean” when hooked up to testing equipment has shocked and appalled the public.  It led to the resignation of Martin Winterkorn, who accepted responsibility but...
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